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Our Story

Sulfa, one of its kind finance

Sulfa is curated by true pioneers and experts of UAE’s Banking and Financial industry. Our founders are instilled with decades of experience in creating, developing and sales of banking products right from the stages of inception and development of retail banking to the current age of digitization. We aim to redefine banking for generations of customers utilizing banking facilities. Sulfa is the world’s first digital platform fulfilling the banking product needs of customers providing end-to-end solutions for customers to search, compare, apply and receive their financial products instantly. Sulfa also serves customers with neutral advisory via the platform and addresses the existing complaints of the customers by simply digitizing the end-to-end customer journey based on new-age AI technology, making the process of banking and finance as easy as ordering food on a smartphone!

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Our Vision

Revolutionizing banking with a seamless, secure, and swift digital platform, redefining the customer experience through AI-driven simplicity.

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Our Mission

Providing trusted and accessible banking solutions for every UAE customer through a seamless and secure experience.

Our USP

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SIMPLE

We offer customer-oriented solutions that cater to everyone’s banking and finance needs with an approach that is simple and easy in nature.

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SECURE

Your banking and finance details are secure every step of the way. Sulfa is developed with the highest security framework and protocols.

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FAST

With Sulfa you can search, choose, apply and fulfil your banking needs rapidly with a few clicks.

Our Landscape

Our Legacy and guiding Principles

In the era of digitization, Sulfa thrives as a user-centric solution in the changing banking landscape. As per the UAE Central Bank's report, the shift to digital platforms is evident, with locally incorporated banks reducing branches. Sulfa capitalizes on this trend, offering hassle-free and secure online platforms, aligning with the growing demand for streamlined financial experiences. In a post-Covid-19 era, where time is of the essence, Sulfa ensures instant fulfillment of financial product needs through its end-to-end digital solutions, including secure KYC and authentication, transforming banking into a simple, real-time, and accessible service.

CONNECT WITH US

Connect with us for free consultation and all your queries and concerns with our professional and highly skills professionals

Customer Services

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